The wow mirror project is a positive messaging mirror installed at Klinic Community Health.

The wow mirror project engages pedestrians and encourages viewers to take a selfie. After taking a selfie viewers upload it to the wowmirrorproject.com website and ends up on a instagram account #wowmirrorproject. The mirror, website and Instagram account connects various demographics.

The Social Innovation Challenge, United Church of Canada and A+ Computer Services supported the wow mirror project.